Edge on EDA

Business 101: Driving Connections

Tanner EDA was founded in 1988 by Dr. John Tanner, and has enjoyed steady growth throughout these past 22 years. Headquartered in Monrovia, California, the company provides a full suite of analog and mixed-signal design tools, as well as tools for MEMS design. To date, Tanner EDA has shipped 33,000 licenses to 4000 customers in 67 countries.

Business 101: Social Media & Marketing

Warren Savage is Founder, President & CEO of IPextreme. Prior to IPextreme, Savage headed up the Synopsys DesignWare engineering organization, and prior to Synopsys, served at both Tandem Computers and Fairchild.

Today, in addition to his leadership role at IPextreme, Savage is an articulate observer of best practices in 21st century marketing, and the increasing role that social media plays in that paradigm.

In the following Business 101 interview, he addresses various issues swirling around the use of social media – issues that he understands first hand, given his past several years as a widely read blogger and a regular contributor on Twitter.

Business 101: Sustainable EDA

Dr. Lauro Rizzatti, Vice President of Marketing and General Manager of EVE-USA, has 30+ years' experience in EDA and test. Prior to EVE, Rizzatti held positions at Get2Chip, Synopsys, Mentor Graphics, Teradyne, Alcaltel, and Italtel. His Ph.D. is from the Universita` degli Studi di Trieste

Here in the next installment of the Business 101 Series, hosted on GABEonEDA, Dr. Rizzatti speaks candidly about the realities and challenges of creating a sustainable business model in the EDA enterprise.

Business 101: The Serial Entrepreneur

Dr. John Sanguinetti is CTO of Forte Design Systems, a high-level synthesis company he co-founded. Previously, he founded Chronologic Simulation to develop VCS (he was principal architect), and co-founded CynApps. Sanguinetti has a Ph.D. in computer science from the University of Michigan. –

In the following interview, Sanguinetti discusses the ethos of the Entrepreneur in EDA. If you want to know more about Dr. Sanguinetti, an extended profile is available on EDA Confidential.

Business 101: Expanding the Portfolio

Dr. Alex Shubat is President and CEO of Virage Logic, a company based in Fremont, California. Shubat helped found the company in 1996, and since that time has served as CTO, VP of R&D, and COO before taking over at the helm of the organization.

Prior to Virage, Shubat spent 10 years at Waferscale Integration. Along with a BSEE and MSEE from the University of Toronto, Shubat also has a PhD in EE from Santa Clara University, an executive MBA from Stanford, and holds 20+ patents. Who better then to address a fundamental in Business 101: How to grow the product portfolio.

Business 101: Setting the Roadmap

Dr. Wally Rhines, Chairman and CEO of Mentor Graphics, has served in that role since 1993. Rhines and his team run a complex organization out of Wilsonville, Oregon, with 4,400 employees worldwide. Although an extremely busy executive, Rhines agreed to field a recent phone call, providing answers to a fundamental set of questions related to setting the corporate roadmap.

A New Environment for DAC

The purchase of DesignCon by the EE Times Group has changed the landscape of conferences in the EDA industry. The reason is not that a new organization will now market and run DesignCon, but that the same organization now owns DesignCon, the Embedded Systems Conference, PCB Summit, and IP Summit. EE Times Group now has a presence in all the important sectors of the industry, and as such, it will be able to integrate the conferences into one single view of the EDA industry and its impact on the electronics industry.

Are You Really Listening?

Yvonne T. Ryan is a consultant dedicated to provide leadership development for technical professionals. Her company, Leader's Edge CA distributes a newsletter that offers articles pertinent to her mission. I have found the content very helpful for engineers ready to step into management as well for new managers coming from the technical ranks. What follows is one article, reprinted with the author's permission. You can contact Yvonne by visiting this site.

Solving the Software and Silicon Complexity Challenge

Before joining Cadence as the Senior Vice President and Chief Marketing Officer, John Bruggerman held the position of Chief marketing Officer at Wind River (now wholly owned by Intel). His experience in that position will come quite handy as he moderates a panel discussion presented by EDAC on April 15th. The panel will take place at Cadence at 7:00 PM preceded by a reception at 6:00.

A View From the 47th DAC Chair

Sachin Sapatnekar is the General Chair of the 2010 DAC. He joined the 2006 DAC Executive Committee for a two-year stint as Technical Program Committee (TPC) Co-Chair, after having served for several years on the TPC in various capacities, including as a subcommittee chair, and many years prior to that as one of hundreds of DAC paper reviewers. I interviewed him recently to hear about his perspective on DAC.