Everyone loves a good underdog story. In EDA, that covers about 98% of the suppliers. There are lots of them. In an industry in which three companies with broad product lines control the vast majority of the revenue, about 200 other companies, with point tools principally, battle the giants head-to-head in their own narrow product space.
I received my Master Degree in Computer Sciences a little over forty years ago. The subject of my thesis was a computer based testing system for the manufacturing floor of the company I was working for. Another engineer who developed the hardware and myself developed a system to test incoming chips and completed PC boards in manufacturing. A minicomputer stored the tests and the results so that we could not only screen bad items, but also collect data about batches of incoming parts.
Last year I attended Zuken World (now renamed Zuken Innovation World) in San Antonio TX, but did not meet either of the Castro twins. Instead I attended the release of the CR-8000 PCB design environment and learned a lot about a company that at times seems a bit shy in its marketing approach in the US. Its style contrasts with the more aggressive approach of its competitors. I have often speculated that this is due to different cultures in Japan and in the US. Zuken, enjoys a significant place in the PCB market, competing with Mentor for leadership in the market. The CR-8000 is truly a system level design environment that approaches PCB architecture, design, and implementation in a holistic way.
The news that Samsung Venture Investment Corporation has invested $4 million in Carbon Design Systems is a clear indication that Carbon's products have achieved a critical place in the design flow at Samsung. Obviously Samsung cannot run the risk of seeing a small company as Carbon disappear, and can also leverage thje investment should an acquisition happen in the future.
Mentor Graphics Corporation has updated its Universal Verification Methodology Connect (UVM Connect) to bring the benefits of it to the Open Verification Methodology (OVM) community. UVM Connect has been extended to allow it to be compiled to run with the OVM. The UVM Connect architecture facilitates easy connection with other environments beyond the initially supported UVM and SystemC. With UVM Connect 2.2, teams using OVM can connect with SystemC models and other environments as well.
A couple of recent press releases from both Cadence and Synopsys provided information that widens the usability of the 28 nm process to a larger segment of system companies. First Cadence announced success in using its DDR4 design IP in TSMC 28HP and 28HPM processes. Shortly after ward Synopsys wrote that its 28 nm DesignWare IP had been successfully used in more than 30 test chips for the 28 nm process.
Title: When to Retool the Front-End Design Flow?
By Rick Eram, Director of Sales and Field Operations at Real Intent
Just after Synopsys acquired Virage Logic a few companies declared that the purchase would put Synopsys in direct competition with ARM and thus that the account was ripe for the taking. Any intelligent industry analyst, there might be a few remaining, would have immediately seen that the ARC core is not a direct competitor of the ARM family of products. But anything is a good source of rumor, and an opportunity to generate words that enable advertising revenue. Before I go on, I must confess that I am a bit puzzled by the lukewarm efforts made by Synopsys in inserting marketing and sales strength in the ARC product, but then again this is probably one reason that Aart chose Chi-Foon and not me as a co-CEO.
Jeff Hall, Central Area Sales Director, EVE
EVE has been working in partnership with the high-tech community from Austin, Texas, for a number of years now. One recent example of our community outreach is the Door64 event we sponsored in mid July at the Six Lounge in downtown Austin. More than 160 members of Door64 registered to attend.
Since Graham Bell joined Real Intent just before DAC this year, the company has entered into two business moves that have expanded its presence both in Europe and in Japan.